Create a New Store

In this article:

Before You Build Your Store

How to Create a New Store

Tips When Building Your Store

Helpful Tips

Before You Build Your Store

Discover

Before you get started with a Pop-Up Store, it is crucial to determine if a Pop-Up is the best solution for your client and your business. Ask the right questions to get a good grasp on the scope of the project. The following is a list of questions to consider:

• What is the goal of the Pop-Up? Will you be raising money?
• Is this for an event? Is there an in-hands date?
• Who is the purchaser? Is the purchaser also the end-user? 
• What is the projected or goal sale amount?
• Will you or your client handle distribution?

Product Selection

With a few exceptions, your clients will rely on your expertise in choosing the right items for their shop. Consider the price point, audience, and present a curated selection of items. Remember that depth is more important than breadth.

• Low minimum quantity requirements help protect against not meeting supplier minimums.
• Choose items with deep inventory to avoid backorders or delays.
• Things happen! Have a backup plan for replacements in the case of inventory shortages.

Timelines

Set clear and reasonable expectations for the production and delivery of orders, so customers are not disappointed. You have probably heard of Murphy’s Law, so it is wise to add a buffer for those unexpected circumstances that could arise. Be sure to publish these timelines on the Popup Store, preferably in multiple places so that there is no ambiguity.

• What is the standard lead time for the items?
• For apparel, what is the transit time for the blanks to arrive at the decorator?
• How long will it take for you to process the bulk order and send POs?
• How long will it take to process dropships?

Pricing

Account for all your costs when preparing to price. Your customer is paying for the convenience of not managing order collection and spreadsheets and gaining a channel for e-commerce. The following should be included in your pricing whether amortized/rolled in, itemized, or a combination of the two:

• Art and or graphic services
• Cost of technology
• Kitting and/or fulfillment services
• Shipping

Product Images

There should be no surprises when a customer receives their ordered items. What they see should be what they get. Be sure to accurately depict the scale and location of any decoration on your mock-ups.

• Use quality art and product images when creating your mock-ups.
• Verify imprint areas and decoration methods before publishing mock-ups.

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How to Create a New Store

To begin the process, click on Create New Store, and follow the on-screen prompts.

You can then proceed with the 5 steps to complete the new store:

• Step 1: Store Page Appearance
• Step 2: Enter Store Details
• Step 3: Identify Store Funds Manager/Recipient
• Step 4: Build Your Store
• Step 5: Publish Your Store

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Tips When Building Your Store

Header Text and Short Description

Use verbs like join, support, celebrate, or pre-order to spur your customer to action.

• Celebrate our 10th anniversary with these limited-edition items!
• Show your Pride and join the fight to end LGBTQIA+ youth homelessness!
• Pre-Order Your Lincoln Tigers Gear Now! 

Feature Image or Video

 To maximize the impact of your feature image or video, consider the goals of your store and the target audience. A cool graphic works well for a more retail-like feel, but a group or action shot would be great for team uniforms. Thank your supporters or give a glimpse as to why you are fundraising by using a feature video.

• Graphics – Be creative while respecting your client's brand guidelines and reflecting their brand identity.
• Group or Action shots— High-quality photos are a must. If possible, use photos that mirror the brand colors reflected on the pop-up for a cohesive appearance.
• Feature video – A personal message to your audience is the perfect use of this feature. Don't let a small (or non-existent) production budget discourage you. It does not need to be shot professionally to be impactful.

Product Name

Unless the item is a retail brand and that brand name is a selling point, it is not necessary to include it in the products' name.

• White Icon Tee
• Red Monogram Performance Tee
• Black Nike® Mascot Adjustable Cap
• Red Yeti® 16oz Rambler w/ Slider Lid

Product Description

Marketing copy for your items is always a nice touch, but don't stress if you're not an expert copywriter. Include the most relevant text and details from the supplier or manufacturer, and be sure to include fiber content or materials, fit, and special features.

Product Images

Provide images that show a clear view of the imprint. If there are multiple imprints, please include views of all of them, if possible. If there are visible features that are a selling point, include an image so your customer will know.

Taxes

If your organization will be building stores that accept payment, you will need to ensure that you are collecting the appropriate sales tax. Commercio is integrated with TaxJar to accurately calculate those taxes, based on the product category, state or province, county, and district.

State Sales Tax Nexus

In order to calculate accurate sales tax, you will need to select the applicable states or provinces in the Account Setting (PSA access only).

Also see Account Settings.

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Helpful Tips

How to turn on Demo Mode (Primary and System Administrators Only)

1. Slide Demo mode toggle to On.
2. When the demo mode disclaimer window pops up, click Great Let’s go.
3. Click Publish Demo
4. Click View Site to see the store’s page.

How to Publish a Store

1. Click Publish.
   • If the store checklist is not complete, you will not be able to publish.
   • If your store is in demo mode, you will not be able to publish.
2. View Site.

Advanced Store Settings

Customer Additional Details

To collect additional information from customers at checkout, you can enable Custom Additional Details in the Advanced Store Settings.

1. In Advanced Store Settings, click Edit.
2. In the Customer Additional Details Section, slide the** Enable Custom Additional Details** toggle to Yes.
3. Enter the prompt or questions in the text field.
4. Determine if the shopper will be allowed to complete checkout without answering by selecting Required or Optional.

Add Custom Footer to Order Confirmation

1. In Advanced Store Settings, click Edit.
2. Slide Enable Custom Footer to Yes.
3. Enter the custom message in the rich text editor field.
4. Click Save and Continue.

Updated April 15, 2025 18:07